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The influence of social media on travel decision-making has attracted much attention from tourism scholars. A recent literature analysis has suggested that most of such studies have focused on the impact of social media on behavioural intention with very limited studies on actual behaviour (Leung et al., 2019).Furthermore, relatively little insight has been put on the roles of social media in.
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The purpose of this research is to identify the status and role of mobile technology in achieving sustainable and smart tourism, and to suggest future research and strategy directions for academia and managers in practice. This research utilized multiple sources, such as patents, academic articles, and news, and selected methodologies optimized for the purpose of each study. Study 1 used.
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According to the findings, mobile marketing is a significant marketing strategy in times of crisis and uncertainty since it offers companies an effective communication channel with customers and brings marketing benefits. Furthermore, innovation enables companies to respond rapidly to the crisis and supports their post-crisis recovery.
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One of the disadvantages that technology has brought to the industry is that it has caused unemployment. Many people who worked in the hotels as managers, waiters, and cooks, as well as those in the tourist industry, such as tour guides, lost their jobs to cut the cost and by utilizing the Internet.
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As estimated by Statista's Digital Market Outlook, the global revenue of travel apps is expected to rise by 17 percent in 2023 over the previous year, amounting to nearly 400 million U.S. dollars.
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The tourism industry is a dynamic and competitive industry, with marketing assuming an increasingly important role given developments in global markets [] as well as the COVID-19 pandemic [2,3,4].Tourism marketing is the set of systematic and coordinated actions carried out by a tourism unit, with the aim of maximizing consumer satisfaction and tourism business profitability [].
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This includes tailoring tourism services based on individual tourists' needs and preferences, using real-time information to improve decision-making, and enabling interaction with the tourism environment through mobile devices and other digital means (Buhalis & Amaranggana, 2015). In essence, the use of technology seeks to create more.
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Abstract. This article discusses the concomitant processes of increasing familiarisation, responsiveness and responsibility that digital technology enables in the realm of tourism. We reflect on the influence of the proliferation of interactive digital platforms and solutions within tourism practice and behaviour through a range of lenses, from.
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This paper defines the role of mobile marketing as new strategies for promoting tourism products and services; it examines their advantages and disadvantages, the impact of mobile marketing on the tourism supply and demand, as well as the estimated future development of this channel. Furthermore, the paper analyzes mobile applications as a new.
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The global hospitality and tourism industry, which blends the lodging, food, attractions, cultural, and travel industries, is the world's largest industry with $4.5 trillion in expenditures.
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The importance of digital marketing in the travel and tourism industry cannot be overstated. From targeting specific audiences with precision to building brand loyalty and measuring results, digital marketing offers a broad range of benefits that can help businesses succeed in today's increasingly connected world.
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In recent decades, technology's impact on travel has become even more significant due to the application of new IT services, leading to the rise of the online travel market and the increasing.
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The benefits of having a tourism app are marvelously for the tourism industry. As we determined, using mobile tourism app provide a lot of benefits for users. That gives us a notion about how much mobile apps are necessary for your travel and tourism business so, let's see the benefits of having a mobile app for your business. Every necessary.
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Mobile technologies and apps. The development of networks and the popularity of smartphones have brought a rapid development of e-commerce (Xiong & Zhang, Citation 2018), and increased the popularity of m-commerce.M-commerce is defined as buying and selling of goods and services through wireless handheld devices such as mobile phones (Gay et al., Citation 2007) and it utilises all e-commerce.
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Mobile technology offers privileges to consumers in order to identify, customize and purchase tourism products and support the globalization of the industry by providing tools for developing, managing and distributing beneficiaries worldwide. These diligent advancements in mobile technology have made it extremely easy for everyone to know.
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